For Contractors

The New Market Share: Why Homeowners (and Insurers) Care Who Pulls Permits

Luke LaufenbergOctober 27, 20252 min read
The New Market Share: Why Homeowners (and Insurers) Care Who Pulls Permits

For years, contractors have measured market share the same way: by permits pulled. Whoever pulled the most roofing permits in a city was seen as the busiest and most established.

But there’s always been a problem:

  • Permit data lives in municipal records that most homeowners never see.
  • It lumps contractors together with no context.
  • And it doesn’t always reflect the storm jobs that matter most for insurance claims.

HomeHudl changes that.

Market Share Goes Digital

On HomeHudl, permit activity isn’t buried in paperwork. It’s digital, mapped, and visible to homeowners.

  • Homeowners can search their neighborhood and see which contractors are actually pulling permits nearby.
  • Contractors can see their own permit activity compared to competitors.
  • Insurers get a clearer view of which contractors consistently follow the rules.

This turns market share into something everyone can see — not just insiders.

Focused on Storm Recovery

Not all permits tell the right story. That’s why HomeHudl reports are filtered to highlight storm restoration work:

  • Focused on roofing permits (the clearest signal of hail and wind repair).
  • Excluding big commercial jobs over $60,000 to keep results residential.
  • Updated monthly so the data stays fresh.

The result? A more accurate picture of the storm-repair market homeowners actually care about.

Why This Matters for Contractors

This creates a new scoreboard for storm restoration:

  • Non-partners show up with raw permit counts — a snapshot of activity, but nothing more.
  • Partners show permits plus a verified profile, uploaded documents (insurance, warranties, NARI membership, financing), and before/after photos tied to those jobs.

The contractors who establish themselves early on HomeHudl will own the digital version of market share — the one homeowners and insurers are starting to look at first.

Why Early Movers Win

By joining early, contractors can:

  • Build visibility on the HomeHudl map before competitors.
  • Claim digital market share in neighborhoods where they already work.
  • Differentiate themselves from storm chasers who avoid permits altogether.
  • Be first in line when homeowners and insurers begin to rely on HomeHudl data.

The future of storm recovery isn’t just about pulling permits — it’s about making them visible, trustworthy, and tied to real credibility. That’s the new market share.

👉 Want to get ahead of the curve? Apply to become a HomeHudl Partner.

#market-share#permits#storm-repair#roofing