Curated insights from the HomeHudl team.
Most homeowners don't think about permits until something goes wrong. Here's what a roofing permit actually means, where it falls short, and why it still matters more than most people think.
Permits are a sunk cost that most contractors never leverage. This post explains why they are one of the most overlooked marketing assets in roofing and how to turn them into a trigger for neighborhood momentum.
Two neighbors, same storm, same adjuster. One claim approved, the other denied. Here's why your insurance policy type could determine your outcome.
Most hail claims don't fall apart because someone is doing their job poorly. They fall apart because almost no one involved sees the full picture.
Learn how winter freeze-thaw cycles turn hail damage into serious roof problems. Wisconsin homeowners need to know why last summer's storm matters more this winter and how to protect their insurance claims.
American Family Insurance gives excellent guidance on choosing contractors after a storm. The challenge? Actually verifying what they recommend. Here's how transparency tools make those best practices easier to follow.
Working in roofing around Madison, I've seen how slow the insurance claim process can get once a storm rolls through. When you finally see what's slowing things down, that's when things start to change.
As the 2025 roofing season winds down, crews across Madison are making a final push to complete projects before winter. HomeHudl analyzed every roofing permit issued in October to see which contractors stayed busiest and how storm recovery efforts are wrapping up across Dane County.
Permit data used to be invisible to homeowners. HomeHudl makes market share visible, credible, and focused on storm recovery.
As the 2025 storm season winds down, roofing crews across Madison are still staying active. HomeHudl analyzed every roofing permit issued last month to see how much work is getting done before winter — and where homeowners are investing the most.
Every storm season, homeowners ask the same question: How do I know which contractor I can actually trust?
Homeowners often hear different answers from roofers, adjusters, and agents. Here’s why hail damage claims feel confusing and how clarity is possible.
Most homeowners don’t realize that insurance companies often set strict deadlines for filing hail claims. Depending on your policy, you may have as little as 6–12 months to report the damage.
A hailstorm can leave behind hidden damage that only shows up weeks or months later. Taking the right steps immediately can protect your home, your wallet, and your peace of mind.
After a big hailstorm, it’s common for out-of-town contractors—often called storm chasers—to flood neighborhoods with door-to-door offers. While some are legitimate, many leave homeowners with unfinished work or poor-quality repairs.
Picture this: A hailstorm passes through your neighborhood. Your roof is damaged. You file a claim with your insurance company. As the process unfolds, more and more of the steps—scoping, pricing, approvals, contractor communication—are routed through a single company’s software.